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How to reach customers effectively? Do you know what channels can be used? Actually, there exist offline and online marketing channels. Since the offline niche is occupied, in this article we are going to focus on online marketing strategies.
The markets used to be overloaded with client-based mobile applications. People believed that mobile apps were more functional. But over time, it has become obvious that it’s more rational to use responsive multifunctional websites and web apps. Nowadays they begin to establish themselves as a leading choice due to the evolution of browsers which have turned into multi-functional web-processors. Moreover, there are some state-of-the-art software development technologies that make mobile and web apps so similar to each other in terms of functionality and design that it appears difficult to distinguish between them. These technologies include PWA and SPA.
The main point of PWA (Progressive Web Apps) is that web pages look like mobile apps and have the same elements of interaction and navigation. It is an extended form of adaptive web applications with additional functionality. PWA allows users to employ the latest features supported by modern browsers on a website adapted to mobile devices thus creating an illusion of using a mobile application.
SPA (Single-Page Application) is a web application which consists of a single web page that loads all the necessary code along with the page itself. This technology rewrites the existent page dynamically not loading new pages from a server. In this way, it improves customer experience significantly.
Both PWA and SPA technologies, combined with responsive web design, help bring mobile and web apps closer together. The recent trend towards creating responsive web apps and websites contributes to their adaptability to various devices. These digital solutions can be accessed on a wide range of gadgets with different screen sizes.
Moreover, the process of website development can be accelerated and facilitated. There are special tools that can help you create websites faster and more efficiently, for example, you can use html5 frameworks. They serve as an excellent source of ready-to-use UI elements for software developers.
So why should you choose a responsive website and web app instead of a mobile app? Let’s consider the weak points of mobile app development:
Major advantages of web development
If you want to bring your business on a higher level, web development is a logical choice as websites and web apps are more universally applicable and less expensive. More importantly, modern technologies allow lessening the gap between web and mobile apps as concerns their functionality. Websites and webs apps can help promote products, deliver high-quality content, establish a wide-reaching web and mobile availability that can be easily shared between users.
Posted by Grandybigs on 03 Jan 2019